Changing the Paradigm

Aras’ vision is to change the way people work together to make things

Aras Leadership

Unlocking Innovation with the World’s Leading Brands

 About Aras
 About Aras
 About Aras
 About Aras
 About Aras
 About Aras
Our mission

To deliver solutions that empower our community to embrace uniqueness, to overcome new challenges, and to seize opportunity.

We have an entire community focused on your innovation and success. Community events and online resources connect our customers, our partners, and our technical teams in the spirit of openness and transparency.

This Community literally shapes the future of Aras.

“We’re building a great company with good business practices on an important mission to enable customers to create safer, more sustainable products.”

PETER SCHROER, ARAS FOUNDER & BOARD MEMBER

Leadership, Experience, Commitment

By listening to customer needs and understanding business priorities, Aras executives draw on an intimate knowledge of corporate requirements and operating experience to provide innovative solutions to address complex challenges of global enterprises and deliver unmatched value to our customers.

 Leon Lauritsen, Aras CEO

Leon Lauritsen

Chief Executive Officer

Leon Lauritsen joined Aras in 2022 through the acquisition of Minerva PLM, where he had been for over 20 years....

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 Leon Lauritsen, Aras CEO

Leon Lauritsen

Chief Executive Officer

Leon Lauritsen joined Aras in 2022 through the acquisition of Minerva PLM, where he had been for over 20 years. While at Minerva, Leon led sales and marketing globally and expanded its geographic coverage throughout Europe and North America. Leon’s experience ranges from launching products in the PLM domain to other enterprise software domains like ERP, CRM, and SCM. His prior experience with different roles and companies includes a broad background, ranging from programming to business consulting, project management, and business development. These experiences and his results-oriented focus have been decisive to Aras’ success. Leon has an IT and Economics degree (HD-IØ) from Copenhagen Business School and an Executive MBA from Henley Management College.

 

 Rob McAveney

Rob McAveney

Chief Technology Officer

Rob McAveney brings a lifelong passion for technology to the CTO role at Aras. For the past 20 years, he...

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 Rob McAveney

Rob McAveney

Chief Technology Officer

Rob McAveney brings a lifelong passion for technology to the CTO role at Aras. For the past 20 years, he has focused that passion on building rich software platforms that solve difficult business problems for major industrial companies. Rob acts as Aras’ technology visionary and provides design oversight for future PLM technology, while remaining grounded in the realities of configuration management, systems integration, and the many other challenges of delivering enterprise software. Prior to Aras, Rob led technical sales engagements for Eigner, an early entrant in the PLM market. He began his career at Boeing, where he gained a broad understanding of engineering and manufacturing systems and processes.

 Lalitha Gunturi Headshot, General Counsel & Chief People Officer of Aras.

Lalitha Gunturi

General Counsel & Corporate Secretary

Lalitha serves as Aras’ general counsel and has more than 20 years of experience in the technology industry. As general...

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 Lalitha Gunturi Headshot, General Counsel & Chief People Officer of Aras.

Lalitha Gunturi

General Counsel & Corporate Secretary

Lalitha serves as Aras’ general counsel and has more than 20 years of experience in the technology industry. As general counsel, she leads all legal services that support the day-to-day needs of the business, as well as strategic initiatives.

Prior to joining Aras, Lalitha was deputy general counsel at RSA Security, where she served as a corporate generalist and Head of Legal for RSA’s NetWitness business. Lalitha began her career as an associate at Goodwin Procter LLP and went on to work as in-house counsel at various technology companies. Lalitha is an active board member in her local community and bar associations and is passionate about diversity and inclusion initiatives. She is the executive sponsor of Aras’ Women in Leadership Business Resource Group and the recipient of the 2021 Massachusetts Lawyers Weekly In-House Leader in the Law Award.

 Will Porter Headshot, CFO of Aras.

Will Porter

Chief Financial Officer

Will Porter is an accomplished CFO with thirty years of experience in SaaS and on-premise software companies in various industries...

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 Will Porter Headshot, CFO of Aras.

Will Porter

Chief Financial Officer

Will Porter is an accomplished CFO with thirty years of experience in SaaS and on-premise software companies in various industries including cybersecurity, healthcare, and financial services. His experience in high-growth environments resulted in significant contributions in driving growth both organically and through mergers and acquisitions with successful exits through the public markets and through M&A. Most recently, Will served as CFO of Aura, a technology company dedicated to simplifying consumer digital security. Before his tenure at Aura, Will also held CFO positions at ObserveIT, BlueTarp Financial, and Signiant.

 Josh Epstein Headshot, CMO of Aras.

Josh Epstein

Chief Marketing Officer

Josh Epstein is an accomplished technology chief marketing officer with a record of building category-defining enterprise technology brands across various...

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 Josh Epstein Headshot, CMO of Aras.

Josh Epstein

Chief Marketing Officer

Josh Epstein is an accomplished technology chief marketing officer with a record of building category-defining enterprise technology brands across various industries, including cybersecurity, cloud infrastructure, data, analytics, and AI. He has held a range of marketing leadership roles at venture-backed startups and global technology leaders. Most recently, Josh served as CMO at AtScale, a data and analytics software provider helping enterprise data teams modernize business intelligence and analytics for the cloud. Prior to joining AtScale, he held marketing leadership roles with ObserveIt, Kaminario, Oracle, and Dell/EMC.

 Sam Zawaideh Headshot, SVP Customer Success & Professional Services at Aras.

Sam Zawaideh

Chief Operating Officer

With over 25 years of executive experience in enterprise software development and delivery, Sam is responsible for driving global customer...

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 Sam Zawaideh Headshot, SVP Customer Success & Professional Services at Aras.

Sam Zawaideh

Chief Operating Officer

With over 25 years of executive experience in enterprise software development and delivery, Sam is responsible for driving global customer success and services at Aras. Sam brings extensive experience in advising public and private companies on how to scale operations to achieve accelerated growth, market leadership, customer success, and significant ROI. Prior to Aras, Sam served in various executive positions at Dassault Systèmes, Savo Corp (acquired by Seismic), Matrix One (acquired by Dassault Systèmes), and Dyadem Ltd (acquired by IHS). Sam also held field leadership positions at Adra Systems, Sherpa Corp, and Johnson. His additional areas of expertise include professional services, product and portfolio management, SaaS solution development and delivery, Product Lifecycle Management (PLM), and developing a high performance team.

 Igal Kaptsan Headshot, SVP Product Management at Aras.

Igal Kaptsan

Senior Vice President, Product Management

Igal Kaptsan is an accomplished product management, design, and software development industry leader with over 25 years of experience. Most...

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 Igal Kaptsan Headshot, SVP Product Management at Aras.

Igal Kaptsan

Senior Vice President, Product Management

Igal Kaptsan is an accomplished product management, design, and software development industry leader with over 25 years of experience. Most recently, Igal served as general manager for GE Additive’s software business and was responsible for driving innovation, executing product strategy, and developing new products. Prior to GE, Igal had considerable experience within the digital engineering and PLM industry as the Vice President of Product Management at Dassault Systèmes, and several years as the VP of Product Management with PTC. His experience also includes several product development and R&D roles at Bentley Systems and various startups.

 Christopher D'Arcy

Christopher D’Arcy

Senior Vice President, Human Resources

Christopher D’Arcy is a senior human resources executive with more than 20 years of experience leading talent strategy, organizational development,...

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 Christopher D'Arcy

Christopher D’Arcy

Senior Vice President, Human Resources

Christopher D’Arcy is a senior human resources executive with more than 20 years of experience leading talent strategy, organizational development, and performance management across diverse business environments. He has deep expertise in guiding organizations through growth and transformation, including mergers and acquisitions in high-growth SaaS companies, delivering strong outcomes for private equity and venture-backed organizations.

Prior to joining Aras, Chris served as Chief Human Resources Officer at Arcadia, where he supported a platform focused on advancing healthcare insights and outcomes. He also held senior HR leadership roles at Liaison International and Silverlink Communications, shaping people strategies that drive engagement, scalability, and long-term success.

 Don Cooper Headshot, VP Global Alliances at Aras.

Don Cooper

Senior Vice President of Global Alliances

Don Cooper brings over 25 years of expertise in enterprise software and technology sales, with a proven track record of...

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 Don Cooper Headshot, VP Global Alliances at Aras.

Don Cooper

Senior Vice President of Global Alliances

Don Cooper brings over 25 years of expertise in enterprise software and technology sales, with a proven track record of success across direct and indirect sales channels. Known for his results-driven and innovative approach, Don inspires teams and partners to achieve exceptional business outcomes. Don’s leadership spans the full spectrum of sales and business development functions. His ability to build, scale, and optimize diverse teams has consistently driven transformative results, positioning organizations for sustained growth in competitive markets. Specializing in simplifying complexity, Don applies deep operational insights to craft effective sales strategies, optimize processes, and develop compelling value-driven messaging that accelerates revenue growth. His expertise in aligning strategic business objectives with tactical GTM execution has established him as a trusted leader in the Enterprise SaaS space. With a focus on actionable outcomes, Don’s commitment to excellence makes him an invaluable asset to organizations seeking to navigate the evolving technology sales landscape.

 Masahiko Hisatsugu Headshot, General Manager Aras Japan.

Masahiko Hisatsugu

General Manager, Japan

With over 20 years of technology experience, Masahiko Hisatsugu is one of the foremost authorities on PLM in Japan. Prior...

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 Masahiko Hisatsugu Headshot, General Manager Aras Japan.

Masahiko Hisatsugu

General Manager, Japan

With over 20 years of technology experience, Masahiko Hisatsugu is one of the foremost authorities on PLM in Japan. Prior to Aras, Masahiko served as founder and president of Progress Partners Consulting, a Japanese PLM consulting firm. Before founding Progress Partners, Masahiko was the first Metaphase (now Siemens PLM) consultant, introducing PLM to the Japanese market and working with industry leaders including Toyota, Konica Minolta, Mitsubishi, Toshiba, and Canon. Masahiko was then recruited by SAP to build and run SAP PLM in Japan, where he developed business solutions, drove strategic marketing, and established a consulting methodology. He is also the author of the book “How to Develop a PLM System,” and a frequent blogger on PLM and related topics.

 Sam Abu-Hamdan Headshot, VP of Sales North America at Aras.

Sam Abu-Hamdan

Vice President of Sales, North America

With over 25 years of experience in enterprise data management as Vice President of Sales in North America, specializing in...

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 Sam Abu-Hamdan Headshot, VP of Sales North America at Aras.

Sam Abu-Hamdan

Vice President of Sales, North America

With over 25 years of experience in enterprise data management as Vice President of Sales in North America, specializing in delivering innovative solutions for the aerospace and automotive sectors. His expertise spans sales, marketing, and data management, enabling him to drive customer success by addressing complex challenges. Before joining Aras, Sam co-founded Alcove9, a data search company and Aras partner, and held leadership roles at Tata Technologies and INCAT, where he managed sales and technical teams. With a strong track record in business development, Sam excels at optimizing business processes and delivering quality PLM (Product Lifecycle Management) projects to engineering and manufacturing organizations. Sam is known for building and leading high-performing, cross-functional teams that increase efficiency and productivity.

 Matthias Fohrer Headshot, VP of Sales EMEA at Aras.

Matthias Fohrer

Vice President of Sales, EMEA

With over 20 years of experience in product lifecycle management (PLM), SaaS, and digital transformation, Matthias Fohrer is responsible for...

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 Matthias Fohrer Headshot, VP of Sales EMEA at Aras.

Matthias Fohrer

Vice President of Sales, EMEA

With over 20 years of experience in product lifecycle management (PLM), SaaS, and digital transformation, Matthias Fohrer is responsible for defining Aras’ GTM strategy and execution across EMEA. As Vice President of Sales, he helps customers transform their engineering and manufacturing processes through resilient, scalable PLM solutions.

Since joining Aras in 2017, Matthias has held senior leadership roles in Sales and Global Alliances. He has been instrumental in shaping partnership programs, driving go-to-market strategies, and fostering sustainable business growth across the region.

Before Aras, Matthias worked in consulting and program management roles at Porsche AG, NTT DATA, and T-Systems, where he focused on digital transformation, connected car initiatives, and PLM consulting for leading enterprises. His career has consistently centered on bridging technology and business, with a proven ability to deliver measurable results in complex, global environments.

 Tony Affuso Headshot, Aras Board Member

Anthony (Tony) J. Affuso

Board Member

Tony Affuso is the former CEO of Siemens PLM Software. He serves on the Aras board, bringing over 30 years...

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 Tony Affuso Headshot, Aras Board Member

Anthony (Tony) J. Affuso

Board Member

Tony Affuso is the former CEO of Siemens PLM Software. He serves on the Aras board, bringing over 30 years of experience in driving growth in the PLM software industry. Prior to Siemens, Tony was the CEO of PLM industry leader UGS for over 20 years, where he led UGS growth from a start-up to a multibillion-dollar global leader, and to a successful merger with Siemens PLM.

Tony also serves on the board of directors of Symbotic, where he was formerly CEO of the start-up robotics automation company.

 Jim Cashman Headshot, Aras Board Member

James (Jim) E. Cashman

Board Member

Jim Cashman III is the former chairman and CEO of Ansys; with experience in technology, finance, sales, and operations, he...

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 Jim Cashman Headshot, Aras Board Member

James (Jim) E. Cashman

Board Member

Jim Cashman III is the former chairman and CEO of Ansys; with experience in technology, finance, sales, and operations, he has been key to the successful growth of numerous software companies in computer-aided engineering, product lifecycle management, and transaction processing over his 40-year tenure. Jim served for over 20 years at Ansys, the global leader of engineering simulation software, where he led the company from $50 million to over $1 billion USD in annual revenue and a spot in the S&P 500.

In addition to his board role with Aras, Jim serves as a corporate director and advisor to several high-tech organizations spanning information technology, industrial automation, and biotechnology.

 Peter Schroer Headshot, Founder and Board Member of Aras

Peter Schroer

Board Member

Peter Schroer, founder and former CEO of Aras brings over 25 years of experience transforming high-tech companies into market leaders...

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 Peter Schroer Headshot, Founder and Board Member of Aras

Peter Schroer

Board Member

Peter Schroer, founder and former CEO of Aras brings over 25 years of experience transforming high-tech companies into market leaders by spearheading solution innovation and structured growth strategies. Prior to founding Aras, Peter was general manager, US operations and a board member for Eigner+Partner (acquired by Agile Software), a provider of PDM technology.