Delivering Custom Products Faster: CTO in Action with Aras

As demand for product personalization increases, manufacturers are turning to Configure-to-Order (CTO) to deliver tailored solutions faster without compromising quality or compliance. Presented by Bruce Bookbinder (Aras Product Marketing), this webinar shows you how Aras Innovator® enables a scalable CTO by using modular designs and configuration rules, connecting every variant to the digital thread for full lifecycle traceability.

We also demonstrate how Aras Innovator helps streamline CTO, from defining modular product structures to validating configurations in real-time. Discover how Aras empowers teams to reduce complexity, improve responsiveness, and confidently support mass customization.

Key Takeaways:

• How Aras Innovator supports CTO with modular designs and rules-based configurations
• The role of the digital thread in traceability, collaboration, and compliance
• Strategies to reduce engineering effort and accelerate delivery
• Configuring and managing CTO scenarios in Aras Innovator (demo by Tim Keer)

Let us show you how to deliver the right product faster every time.