The New Era of Product Complexity

Philip Morris International is navigating one of the most complex product transformations in the consumer goods industry. They are shifting from a single, stable product to a diverse portfolio of next-generation alternatives that demand a fundamentally different approach to product lifecycle management.

In this session, Steven Streitberg, director of Product Development Systems at PMI, and Badrinath Ghat, principal architect for Product Development Systems at PMI, share their experience deploying Aras Innovator as the foundation of PMI’s new product data platform. They discuss how PLM has become far more than a system of record, functioning instead as the trusted single source of truth that connects product design, regulatory compliance, manufacturing, and commercial operations worldwide.

What you’ll learn:

• How a major multinational organization structured its PLM modernization to support business transformation across a new product landscape
• Why flexibility and upgradeability were as important as functionality in evaluating and deploying a new PLM platform
• How to position PLM as the connective tissue across a complex global enterprise, not just a product data repository
• Where AI fits into the future of product data management and compliance

Whether you’re just beginning your PLM transformation or looking to unlock more value from your existing platform, this session offers a real-world perspective.