Scaling Variety

The rise of the on-demand society is accelerating the shift from traditional mass production to mass customization to meet rising consumer demand for personalized product experiences. From automotive to consumer electronics, manufacturers are leveraging digital twins, AI, PLM, and advanced manufacturing techniques to transform their operations. This webinar will explore how global leaders in manufacturing are aligning strategies, modernizing product development cultures, and refreshing software infrastructure to deliver tailored solutions at scale.

Drawing insights from guest speaker, Vice President and Principal Analyst George Lawrie at Forrester, this session will address the critical factors enabling manufacturers to unlock the potential of mass customization. Learn how companies navigate challenges such as managing supply chain complexity, balancing cost-efficiency with variety, and integrating legacy systems to achieve operational excellence.

Through real-world case studies and expert analysis, this webinar will equip you with actionable strategies to redefine your approach to manufacturing and ensure your organization remains competitive in the age of variety and customization.

Key Takeaways:

• Understand the role of emerging technologies like AI, digital twins, and PLM in achieving scalable mass customization.
• Learn strategies to overcome supply chain and operational challenges while managing product variants effectively.
• Explore how modularity and agile manufacturing systems enable seamless integration of customer preferences into production.
• Gain insights into fostering a culture of flexibility and collaboration to balance cost-efficiency and customization demands.